We are seeking a dynamic and strategic Director of Integrated Marketing to lead our cross-channel marketing strategy across acquisition, engagement, and retention while ensuring a cohesive brand experience. This role sits at the intersection of brand, creative, and performance, owning go-to-market campaign execution and content strategy while driving measurable impact through data, experimentation, and optimization.

This role follows a hybrid schedule, requiring onsite presence four days a week at our vibrant New York City office.

 We Offer:

• Compensation: $140,000-$165,000/year
• Medical/Dental/Vision/Life Insurance, Employer-paid short- and long-term coverage, Flexible Spending Accounts (health and dependent care), Health Savings Account (HSA), Commuter reimbursement accounts, AFLAC supplemental coverage (accident, hospital, cancer care), 401(k) with Safe Harbor Employer Match, Generous Paid Time Off, Employee Assistance Program for personal and professional support, Kudos recognition platform for celebrating great work
• A mission-driven, performance-focused team fueled by innovation, integrity, and a passion for building high-impact solutions in a high-growth company.
• The chance to make a measurable difference in the world every single day
• Support from a collaborative team
• Creative and driven organization that is changing daily

Shift hours/schedules:

• Hybrid work schedule
• Onsite 4 days per week

Job Responsibilities:

• Collaborate with the creative team to ensure all campaigns refl ect Charitybuzz’s elevated brand identity, integrating our impact-driven value proposition while ensuring creative concepts are on-brand, engaging, and tailored to our target audience.
• Balance performance-driven strategy with brand storytelling that inspires impact and action.
• Ensure consistency, cohesion, and excellence across all brand touchpoints, maintaining a unifi ed visual and verbal identity across channels.
• Lead the development and management of the company-wide content strategy and calendar, ensuring cross-functional alignment and timely execution of initiatives.
• Partner with internal stakeholders to plan and sequence campaigns across channels.
• Maintain visibility into performance and optimize based on data and results.
• Manage charity, brand, and celebrity partnerships, with a focus on devising strategies that elevate brand visibility and cultural relevance.
• Support partnerships by aligning creative, messaging, and timing across campaigns and channels.
• Ensure partner integrations uphold Charitybuzz’s brand standards and storytelling framework.
• Collaborate with channel leads to ensure that messaging, creative, and timing align with business priorities and objectives.
• Plan and oversee key milestones across all marketing initiatives to ensure the timely and seamless delivery of assets and campaigns.
• Collaborate with channel leads to ensure consistent execution of plans and alignment across digital, social, and partner-driven channels.
• Track and monitor campaign performance, leveraging analytics to identify insights, measure impact, and inform continuous optimization.
• Lead the integration of organic social plan and execution into the broader marketing plan, including content and infl uencer strategy.
• Provide oversight, approvals, and counsel for social initiatives to ensure consistency with brand voice and priorities.
• Partner with creative and channel owners to align content with campaign objectives.
• Lead performance marketing across SEM, paid social, affi liates, infl uencer, and emerging platforms, while ensuring alignment with brand standards and GTM priorities.
• Partner with the analytics and data team to build dashboards and reports to monitor performance and translate insights into actionable optimizations and growth opportunities.
• Identify new audience segments, channels, and growth levers to expand reach, awareness, and participation.
• Oversee CRM, email, and lifecycle marketing strategies to deepen engagement and increase retention.
• Lead experimentation (A/B testing, multivariate testing) to optimize conversion and customer journeys.
• Act as a key connector across teams, ensuring alignment between marketing, sales, and partnerships.
• Mentor and support junior team members to foster collaboration, creativity, and accountability.

Minimum Requirements:

• Minimum of 8 years of marketing experience, with demonstrated success managing integrated campaigns, content strategy, and project execution across multiple channels.
• Bachelor’s degree in Marketing, Communications, or Business Administration; MBA or advanced degree preferred.
• Strong experience in DTC luxury, lifestyle, fashion, or beauty marketing preferred, with an understanding of high-net-worth audiences and aspirational storytelling.
• Proven track record of developing and executing go-to-market strategies that drive engagement, brand awareness, and revenue growth.
• Adept at working within evolving, entrepreneurial environments, balancing creativity with operational excellence.
• Exceptional organizational and project management skills, with the ability to manage multiple priorities, stakeholders, and deadlines in a fast-paced environment.
• Strong analytical acumen and ability to translate performance insights into strategic recommendations.
• Excellent written and verbal communication skills, with the ability to present ideas clearly and persuasively across levels of the organization.
• Experience fostering collaboration and ensuring alignment between creative, marketing, and business objectives.